Where does your money end up?
Catalogs and other print media and marketing materials take up tens of thousands of dollars of vendor's marketing budgets every year for printing and postage. And where does your catalog end up? In a pile on a desk or hidden away in a desk drawer? Or worse, in the garbage? The truth is that is exactly where your marketing dollars end up in most cases. Dealers only have so much space in their stores for product catalogs and price books, and invariably the two are separated leaving the retailer with no way to adequately sell your product. The Order-Star Marketing System resolves this problem for both the vendor and the retailer by providing "stacks" of catalogs, marketing materials, brochures, and other print materials on one convenient compact disk. Not only does this eliminate thousands of dollars in printing and postage costs for vendors, but it also eliminates the piles of printed material on the bookshelves of all your retailers.
Can Your Printed Material Come To Life?
Another advantage of digital media is to make your marketing materials literally come to life. Can your printed brochure actually talk to your prospective customer? It can in Order-Star! The power of digital media enables you to include video, flash media presentations and other dynamic tools in your marketing section of the Program Disk. Imagine a 30-second clip demonstrating your latest product release. Or a special Flash presentation demonstrating the various options or colors available in your product line. All of this and more can be available in the Order-Star Marketing System giving life to your products and services like never before and generating excitement in your products in a way that static images on a page cannot. And with the interaction available via Order-Star.com we enable you to keep that marketing material fresh. Once a catalog is printed and mailed, it will never change. But, with Order-Star, your promotions and marketing materials can be constantly updated throughout the year.
Does Your Marketing Have Legs?
This may seem like an odd question, but if your catalogs are piled up in a stack of papers or worse, thrown in the garbage, then your marketing dollars have a short shelf life. With somewhere between $2.00 and $5.00 invested in the printing and mailing of every product catalog, you want that information to stay with a prospective client as long as possible. The Order-Star Marketing System helps give your marketing dollar legs by first lowering the cost of reaching new prospective clients to less than $1.00. In addition, by combining your marketing materials with dozens of other vendors, we keep your information in front of the prospective buyer throughout the year. Once the software is installed, the retailers and dealers will see your company name and your product literature every time they access the program. And while they may not place an order today, it will be there for them to research and review continuously. Furthermore, by utilizing the Vendor Tools available at Order-Star.com you can supplement the initial marketing materials included in the Order-Star disk with news, product updates, and promotions throughout the year. This is something a printed catalog will never accomplish.